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The need to reduce customer churn is now a common wisdom – it is estimated that retaining a customer is 5 to 20 times more profitable than acquiring a new customer. Data science can be used to predict customer churn, but the approach is different

Below are the eight ways you can turbocharge your marketing performance by applying data science: Churn prediction: Predict likelihood of churn by current customers, especially at the end of ongoing contract. (more information) Leads Sweet Spot: Identifying segments of nurtured leads and accounts for rapid

It would be an understatement of epic proportions to say the role of today’s hiring managers has changed since the onset of the 21st century. What was once a fairly straightforward position has been complicated by a rising ‘gig’ economy—highlighted by the explosion of interim

It would be difficult to argue that the world of hiring and recruiting has shifted dramatically since the turn of the 21st Century, impacted by such factors as a ‘gig/on-demand economy,’ burgeoning technology and the rising percentage of Gen Y employees rising up in the

Millennial individuals, also known as Generation Y, are people born between 1980 and 2000, so they are becoming a more and more prominent percentage of most professional staffs. And while there is a danger to stereotyping any group, most experts agree there are traits generally

In our current gig economy, with longtime worker stability being a thing of the past, successful organizations must learn to be proactive rather than reactive when it comes to the hiring process and talent procurement. One extremely effective way to stay ahead of the game

Hiring employees straight out of college might seem like a roll of the dice to some, but what these recent grads might lack in real world experience can be compensated for by their energy, enthusiasm and the fresh perspectives they bring to the table. If

Every job candidate, no matter what they might tell you, has their strengths and their weaknesses. What’s key is how they tie into your organization’s goals and vision, and if their skill-set and experience adds up to the kind of employee that can help take

Better safe than sorry is a prudent approach to a lot of things, but it’s particularly key to the art of bringing the right people into your organization. While there are plenty of ‘intelligent risks’ you’ll likely to need to take now and again, proceeding

Hiring temporary workers might not be the best solution for every company, but for any organization struggling to find the ideal candidates for their vacant positions it can be a serious boon. There are countless factors that can make hiring interim staffers a wise strategy,


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