Offer to Segment Matching
Sending the right offer to the right lead segment is critical for an effective marketing campaign. Data science analysis enables creating segments that are most likely to respond to specific offers. HireJar will evaluate responses from past offers and generate profile of respondents. Armed with these profiles, HireJar can create new segments for planned offers.
The results of these efforts can also be quantified through test and control, so ROI of the campaign can be estimated accurately.