Lead Score Framework Revision
Lead scores are a point of contention in most marketing-sales alignment meetings. The reason is that lead score framework is created organically and therefore, a bit arbitrarily. Once your marketing operations get to full operation, it is time to revisit lead score framework to foster trust in the score of each lead.
HireJar will use sophisticated data science methodologies to look at leads and their conversion history and establish how each profile and behavior variable make an impact on the outcome. This will allow us to recommend a normalized lead score framework to use confidently.