Any informed marketer knows that retaining a customer is much more profitable than acquiring a new customer. For this reason, it is imperative to know the risk of churn by customers. Most customer churn happens at the end of contract. Therefore, the risk of churn should be known and monitored much before the contract expiration so that necessary actions can be taken to keep the customer.
HireJar will consider past customer retention/churn incidents and model based on various factors such as calls to customer support and product usage. When this model is deployed to current customers, you will instantly know which customers to focus your retention efforts.