Eight ways to turbocharge your marketing performance using data science

Below are the eight ways you can turbocharge your marketing performance by applying data science:

Churn prediction: Predict likelihood of churn by current customers, especially at the end of ongoing contract. (more information)

Leads Sweet Spot: Identifying segments of nurtured leads and accounts for rapid conversion to opportunity. (more information)

Offer to Segment Matching: Identifying lead segment that is most likely to respond to a specific offer, ensuring high performance of marketing campaigns. (more information)

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CLV Projection on Leads: Estimate unique Customer Lifetime Value (CLV) of each new lead and customer so that differentiated services can be provided to high value ones. (more information)

Lead Source Review: Comprehensive performance review of leads by lead source, campaign, and channel to facilitate ROI-based allocation of budget and efforts. (more information)

Persona Clustering: Scientific clustering of customers and leads to facilitate high-potential, persona-based marketing. (more information)

Lead Score Framework Revision: Lead score framework in most businesses are developed organically, resulting in discrepancies across criteria. This analysis will use data science to normalize lead score framework so that the lead scores are trusted across both marketing and sales. (more information)

Marketing KPIs: Ensure CMO’s seat at the executives table using this dashboard showing Key Performance Indicators (KPI’s) that connects marketing performance to business top line. (more information)

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Posted by Joju Mangalam

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